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UAL - London College of Fashion

MA Fashion Artefact (Distinction A+)

I was born and raised in South America, more specifically between Chile and Argentina, both patriarchal-driven societies. Immersed in these cultures, my ideas of femininity and identity were shaped by a masculine dominant perspective without me even realising it. The commonly known gaucho, a skilled horseman known for his manliness and his old- fashioned moral attitude towards women, plays a big part in our culture and in my work. The mate, a traditional South American hot drink, acts not only as his representative beverage but is also a symbol of union as the typical way of drinking revolves around sharing it.

Being aware of women’s restricted role in society, I decided to become more involved in our fight for equality and create awareness through my work, which I believe is one of my responsibilities as a Fashion Designer. During the long history of feminism, fashion has been used as a tool to both determine what it means to be a woman and talk about gender inequality. While analysing the timeline of fashion trends through history, it is evident how fashion has been affected and shaped by this powerful movement. This becomes even more evident while analysing the lingerie design changes through time. The bra as a garment is a clear example of how women are perceived in different periods of time and how women’s intimacy and their relationship with their own body has evolved.

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My project consist of a tea set of 6 porcelain bra-shaped pieces with a close connection to fashion and the women’s body. The role of fashion is to reimagine the body and cloth and therefore add meaning to them. Following this idea, I reimagined the women’s body through porcelain, using the bra as a representation of it in order to explore and express my perception about beauty standards, women’s objectification and the role of men within them.

© 2020 by Daniela Vega Rodriguez

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